Live streaming is quickly becoming a vital tool for businesses to communicate. It allows companies to host live events, which helps connect directly with audiences and employees. Unlike pre-recorded videos, live streams happen in real-time.
This adds a sense of excitement and urgency, making the audience feel more connected. The key to a successful live-streaming event is outsourcing production to experienced professionals.
That’s where our live-stream production company in Chicago comes in. Malone Media takes care of the technical aspects so you can focus on delivering your message.
Below are some best practices to follow to ensure your live-streaming event is successful.
Create a Content Strategy
Before going live, it’s vital to plan your stream’s content. Create an outline of what you will discuss, including the main points and special segments. If you have guest speakers, know what they will discuss.
This will help you stay organized and deliver a clear message. It’s also essential to identify a specific call to action, whether it’s encouraging viewers to visit your website or sign up for a service.
Are you finding it challenging to create a script for your live-stream event? Don’t worry; Malone Media can help. We are there every step of the way, from scripting to streaming.
High-Quality Equipment is a Must
Over 80% of consumers prefer watching a company’s live-stream video to reading their blogs. This means that the quality of your live stream is crucial. Poor audio or video quality can cause viewers to lose interest and potentially damage your brand’s credibility.
To ensure a high-quality live-stream event, use professional equipment. Use a camera with a resolution of at least 1080p for clear image quality, and invest in a good microphone for crisp audio. Having a stable internet connection is essential to avoid interruptions during the stream.
When hiring our company, you have access to experienced technicians who will ensure your live-stream looks and sounds professional.
Don’t Forget to Conduct Technical Checks
Conducting technical checks before a live-stream event is vital to ensure everything runs smoothly. Without these checks, there’s a risk of encountering issues that could disrupt the live stream and your audience’s experience.
Here are key aspects to review:
- Internet Connection: Verify the stability and speed of your internet to avoid streaming interruptions.
- Audio Equipment: Test microphones and audio input sources for clarity and volume control.
- Video Quality: Ensure the camera’s resolution is set correctly and the picture is clear.
- Lighting: Check that the lighting is adequate so the subjects are well-lit and visible.
- Streaming Platform: Confirm that the connection to your streaming service is secure and functioning.
- Backup Plan: Have a contingency plan in case of unforeseen technical difficulties.
By conducting these checks, you can have peace of mind knowing that your live-stream event will run smoothly and provide a professional viewing experience for your audience.
Engage with Your Audience in Real-Time
While streaming, it’s crucial to interact with your audience as if they are right there with you. This real-time engagement is a unique benefit of live streaming. Encourage your viewers to use the live chat feature — ask them questions and respond to their comments during the broadcast.
Run live polls to collect their opinions or make decisions during the event. If questions arise, address them on the spot. These actions make viewers feel valued and part of the event.
Finally, always thank your audience for tuning in; a simple acknowledgment can go a long way in building a loyal viewership. Engaging with your audience in real time will enrich their viewing experience and increase the likelihood of them returning for future streams.
Want to make your live-stream event memorable and unique? If so, it’s time to hire our live-stream video production company in Chicago!
Designate a Stream Moderator
For a seamless live-streaming event, assigning a team member as a stream moderator is vital. This person oversees the live chat, ensuring the audience stays engaged and that their questions and comments do not go unnoticed.
They also play an essential role in handling any unexpected technical issues that may arise, swiftly working to resolve them to maintain the quality of the stream. Additionally, the moderator collects valuable feedback and queries from the audience, which can be used to improve future live events. This role is crucial in ensuring the live stream runs smoothly, and viewers have a positive experience.
Provide Replay Options
Not everyone can watch a live stream in real time. This is why allowing viewers to watch the stream after it has ended is important. This feature means that even if someone misses the live event, they can still watch it later at their convenience.
Doing this can reach a larger audience and increase your total viewership. It’s a simple way to make sure that all your hard work reaches as many people as possible, making your event even more successful.
Evaluate Performance Metrics
After your live stream ends, look closely at different numbers to see how well it did. Check out the peak concurrent viewers to see the highest number of people who watched simultaneously. Watch time tells you how long people stayed tuned in.
Look at the engagement rate to see how much your viewers talked and interacted with your stream. Also, don’t forget to check the click-through rate to find out how many people clicked on links you shared during your broadcast.
Understanding these stats can help you know what’s working and what you can do even better next time. With this data, you can hone in on what your audience wants and deliver it time and time again.
Contact Our Live-Stream Production Company in Chicago!
Ready to take your events to the next level with live streaming? If so, contact our live-stream production company in Chicago. With our help, you can provide your audience with a live-stream experience they’ll never forget.
