Producing a corporate video that is engaging and visually appealing isn’t easy. The average business owner doesn’t have the time, experience, or equipment needed to create a high-quality video that truly reflects their brand. This is why hiring an experienced Chicago video production company, like Malone Media, is a wise move.
One of the main things we can help you decide is where to shoot your corporate. With our years of experience and extensive knowledge of Chicago, we can help you choose the perfect location to enhance your video’s message and make it stand out.
Want to learn more about factors to consider when selecting the ideal location for your corporate video? If so, keep reading.
Evaluate Noise Levels
Background noise can distract viewers and lower your video’s overall quality. Choosing a quiet location is essential to keep your message clear and professional. Ambient sounds like traffic, wind, or nearby conversations can interfere with your audio and make it hard for your audience to focus. A reliable Chicago video production company can help you identify areas with minimal noise to improve your video’s sound quality.
Before filming, professionals visit potential locations to assess their noise levels at different times of the day. This step ensures you avoid unexpected distractions during your shoot. Experienced teams, like Malone Media, use professional equipment and knowledge to manage audio challenges and deliver clean, polished sound.
Prioritize Lighting Conditions
Lighting is critical in creating a professional and visually engaging corporate video. Proper lighting ensures clarity, highlights important details, and sets the mood of your content.
A dependable Chicago video production company will assess and optimize lighting for your chosen location.
Consider the following key factors when evaluating lighting conditions:
- Natural Light Availability: Outdoor shoots should be planned around the best times of the day, like early morning or late afternoon, to avoid harsh shadows and overexposed footage.
- Artificial Lighting Options: Indoor locations need sufficient and adjustable artificial light sources to ensure proper exposure and consistency.
- Shadows and Reflections: Address potential shadows or reflective surfaces that could interfere with the visuals during filming.
- Lighting Equipment: Work with a production company that has access to professional lighting equipment to manage any lighting challenges effectively.
Evaluating lighting conditions ensures your video looks polished and enhances its overall quality. With the help of Malone Media, you can achieve the perfect lighting for your corporate video.
Find a Location That is Accessible for Everyone
When choosing the location for your corporate video, it’s important to consider accessibility. This means finding a place that is easy for everyone involved in the production to reach. This includes your team, equipment, and talent.
Accessibility also means considering factors like parking availability and transportation links. Ensure your chosen location has ample parking space for any vehicles or equipment you use.
Check if public transportation options are nearby to make it easier for everyone to get to the shoot. Finally, don’t forget about individuals with mobility needs and ensure that the location is easily accessible for them as well. Taking these factors into consideration will help ensure a smooth filming process and create an inclusive environment for all involved.
Match the Video’s Theme and Message
The setting for your corporate video should align with your video’s tone, purpose, and branding. A sleek office can convey professionalism and focus, while a vibrant outdoor space may suggest creativity and innovation. Choosing the right environment reinforces your message and helps engage your audience. A skilled Chicago video production company, like Malone Media, can provide expert guidance on selecting a setting that enhances your brand.
Reflect Your Brand Identity
Your location should reflect your company’s identity and values. For example, a modern, minimalist workspace may suit a tech company emphasizing innovation. Alternatively, a cozy, rustic setting could work well for a business centered around community or tradition. A trusted Chicago video production company will help you find a location that authentically represents your brand.
Support Your Video’s Purpose
Consider the purpose of your corporate video. Is it to educate, promote, or inspire? A training video may need a quiet, controlled environment, while a promotional video may benefit from dynamic, visually striking backgrounds. The right setting ensures the purpose of your video is communicated clearly and effectively.
Match the Target Audience
Think about what will resonate with your target audience. For example, a younger audience may connect with urban, modern settings, while a more professional demographic may prefer traditional or corporate environments. Collaborating with an experienced Chicago video production company ensures you select a location that appeals to your specific audience.
Simplify the Background
Choosing a clean and uncluttered background is essential for keeping your audience focused on the subject of your corporate video. Busy or messy backgrounds can distract viewers and take attention away from your message. Stick to neutral settings that don’t compete with your content, like plain walls, tidy offices, or open outdoor spaces.
A well-maintained background also adds to the professional quality of your video. Ensure no unnecessary items, debris, or distractions are in the frame during filming. By keeping the background simple and polished, you allow the subject of your video to stand out clearly and emphasize your message effectively.
Test the Acoustics
Visiting the location in advance helps you understand how sound behaves in the environment. Spaces with echoes or poor acoustics can affect the quality of your audio, making your message harder to hear. Test how sound carries and identify any problematic areas. Look for spaces with controlled acoustics to ensure clear and professional audio for your corporate video.
If you’re working with a trusted Chicago video production company like Malone Media, they can help assess and address any sound issues. They may recommend using soundproofing tools or additional audio equipment to improve recording conditions.
Contact Chicago Video Production Company For Assistance
Finding the ideal location for your corporate video can be challenging, but with professional guidance, it’s easier than you think. If you’re struggling to find the perfect spot in Chicago, don’t hesitate to reach out to Malone Media.
